Matching startups with 'angels' online

AngelCrunch, an online Chinese community that connects startup companies and angel investors, wants to offer cash-thirsty entrepreneurs a little bit more than money.

A member of the newly formed Zhongguancun Association of Internet Finance, the Beijing-based company recently launched its lead investor guideline to help startup companies locate experienced angel investors, who not only have money but also the insight on how to spend it.

"We've found that startups need more than money," said Lan Ningyu, chief executive officer of AngelCrunch.