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Brand China in leading role on Transformers set

By Liu Wei | China Daily | Updated: 2013-11-09 08:01

Product placement plays its part in Hollywood action blockbuster

More Chinese brands will feature in the new Transformers movie than in the three previous films in the franchise, a top executive at production company Paramount Pictures said.

Rob Moore, the vice-chairman, told China Daily the latest movie features a variety of Chinese brands placed in the storyline.

Brand China in leading role on Transformers set

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