Brand China in leading role on Transformers set
By Liu Wei | China Daily | Updated: 2013-11-09 08:01
Product placement plays its part in Hollywood action blockbuster
More Chinese brands will feature in the new Transformers movie than in the three previous films in the franchise, a top executive at production company Paramount Pictures said.
Rob Moore, the vice-chairman, told China Daily the latest movie features a variety of Chinese brands placed in the storyline.
Photo