Sector 'getting hot'
China Daily | Updated: 2013-11-05 07:11
At the China International Advertising Festival in mid-October, China Daily business reporter Du Xiaoying interviewed Guo Man, chairman and chief executive officer of AirMedia, China's largest specialist in airport advertising.
Q: What are the trends in the outdoor advertising industry?
A: Electronic, network-connected and interactive devices are the future of outdoor ads, of which LED screens are showing great performances. With our LED screens in the key airports, we can cover 80 to 90 percent of aviation passengers nationwide.
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