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Road safety a top concern at BMW, especially for children

By Li Fangfang | China Daily | Updated: 2013-11-04 08:11

As the father of two boys, Karsten Engel cares deeply about children's safety.

"I know how vulnerable children are and how difficult it is to keep them healthy," said the president and CEO of BMW Group Region China.

"That is why we introduced the BMW Children's Traffic Safety Education program to China nine years ago."

Road safety a top concern at BMW, especially for children

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