Yhd.com brings world's foods to China's doorstep
Yhd.com, a Chinese e-commerce company that is majority-owned by Wal-Mart Stores Inc, plans to ride on the wave of the imported food boom by strengthening its cooperation with overseas governments.
On Wednesday, the Shanghai-based business-to-customer firm announced strategic partnerships with trade commissions and agriculture organizations in the United States, Australia, South Korea, the United Kingdom, Italy and Spain.
The partnership with the six countries will allow Yhd.com, also called Yihaodian, to gain more firsthand information about those countries' top-quality food brands and products and to set up direct contacts with suppliers there. This will help bring more food products to Chinese customers while circumventing the cumbersome middleman process.
