Sina and NBA expand partnership

Sina Corporation and NBA China have expanded their cooperation to provide fans in China with unprecedented access to NBA content on multiple platforms. It makes the NBA the first US professional sports league to offer specific destinations for all 30 teams online and via mobile appliances, a live game streamed daily on mobile, devices and original programming as well as a new NBA online community.

As the official internet and online community partner of the NBA in China, Sina will continue to operate NBA.com/China and will deliver a wide range of NBA features on Sina.com, the mobile web, Sina Sports (its multi-sport application), and Sina Weibo.

- China Daily