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Another face of corporation

Updated: 2013-10-11 07:25
( China Daily)

A movie funded by donations and crowd-funding investments from nearly 7,000 people has highlighted the battle of a Samsung factory worker's family to win compensation for her death from leukemia in the face of media indifference and corporate obstruction.

Another Family, which premiered during the 18th Busan International Film Festival that ends on Saturday, is a fictional account based on the story of Hwang Yu-mi, who died at age 23 from leukemia in 2007, four years after joining Samsung's memory chip factory in Yongin, South Korea. The title resonates widely in South Korea because it is a well-known Samsung advertising slogan.

Hwang's father Sang-gi, a taxi driver, won a court ruling in June 2011 that overturned a government agency's finding that Samsung was not responsible for Hwang's cancer.

Another face of corporation

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