Global expansion: Too fast?

Management | Zheng Yangpeng

Going international takes pain and patience, says CEIBS dean

The past few years have seen an extraordinary crusade for Chinese companies into overseas market. Newspapers are filled with stories about how Chinese firms built their global presences by buying up foreign firms, patents and brands. The government has also encouraged this endeavor. But Hellmut Schutte, dean and vice-president of China Europe International Business School, raises a question: Is it happening too fast? Why not stop for a while and rethink things?