Disney's new heights
By Wang Zhuoqiong | China Daily | Updated: 2013-10-07 07:27
Shanghai resort will be Disney's most technologically advanced, Wang Zhuoqiong reports.
At first glance, it has the look of a cutting-edge, high-tech exhibition. There's a digital showroom that positions viewers into a 3D experience, an electronic wristband that can be used as your admission pass, and a talking robot that looks like a fortune-teller.
These exhibits were just a part of the Walt Disney Imagineering open house at the Disney D23 Expo held from Aug 9-11. The weekend-long event took consumers behind the scenes to experience the company's many franchises through a mix of traditional storytelling and new technologies.
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