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ZTE aims at bigger share in neighbors

By Shen Jingting | China Daily | Updated: 2013-10-05 07:36

ZTE Corp, the world's fifth-largest telecom equipment and smartphone manufacturer, has steadily increased its footprint in Indonesia and Malaysia, and hopes to achieve greater success in the countries in the near future.

Since ZTE's pioneering employees began exploring the Indonesian market in the late 1990s, PT ZTE Indonesia has grown into one of ZTE's largest overseas subsidiaries, with a competitive staff, complete organizational structure and significant turnover.

But to achieve this accomplishment was by no means an easy task. At the beginning, ZTE had difficulty breaking into the local market. The situation improved significantly between 2006 and 2007, as the company achieved $200 million in annual sales in 2006 and doubled its revenue the following year.

ZTE aims at bigger share in neighbors

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