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Consumers shop for reliable advice

By Yu Ran in Shanghai | China Daily | Updated: 2013-09-19 07:49

As Chinese consumers gain access to a larger variety of products in their daily lives, they need objective, third-party advice on making choices.

To help Chinese shoppers reach the right decision when they are confronted with glowing descriptions of every item, some third-party platforms have been launched to provide professional comparisons among products.

"MingJian is committed to helping consumers make better-informed purchasing decisions through independent, expert, impartial research and testing of products and services," said James Feldkamp, co-founder and chief executive officer of MingJian.

Consumers shop for reliable advice

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