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China Daily | Updated: 2013-09-13 07:15

Take a bath 洗洗澡 (xi xi zao)

The Communist Party of China General Secretary Xi Jinping raised the slogan "take a long look in the mirror, groom oneself, take a bath and seek remedies" in folksy style to highlight the importance of the "mass line". The "mass line" campaign, officially launched in June, aims at prioritizing the interests of the people, sharing the joys and sorrows with the people, and forging closer Party-people ties by eliminating the "four forms of decadence": formalism, bureaucratism, hedonism and waste (or extravagance of Party members).

In other words, to study the mass line, CPC officials should focus on self-purification, self-improvement, self-innovation and self-awareness. The emphasis on building personal character is echoed in Xi's slogan. And the catchphrase "take a bath" means Party officials should indulge in soul-searching and take measures to eradicate formalism, bureaucratism, hedonism and extravagance.

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