China's global firms face 'trust gap'

Survey finds that respondents see nation's goods as poor in quality in comparison

China's multinational corporations face a wide gap between how they are trusted at home and abroad, according to an international survey released on Wednesday.

While enjoying an 83 percent trust rate in the domestic market, these companies won only a 50 percent trust rate among respondents in other emerging markets - and the figure was just 24 percent for developed markets, a survey by global public relations firm Edelman found.