Exchange expected to kick-start struggling industry

China's premium liquor industry has fallen on hard times since the central government barred official banquets from serving luxury brands like Moutai.

This ban is part of a recent nationwide initiative to end extravagant displays of wealth at state functions.

Industry insiders have said that many of the lower-priced liquor brands in China's largest liquor producing province, Guizhou, are also suffering from the market slowdown.