Top brands rebound after revising marketing plans
By Li Jun | China Daily | Updated: 2013-09-10 07:19
Following a central government ban on the serving of premium liquors at official banquets, producers of luxury brands experienced a price and sales slump in the first half of the year.
After spending half a year revising marketing strategies, top brands like Moutai recently reported a recovery in terms of sales and prices.
Because Moutai is representative of Guizhou's liquor industry, insiders believe its performance is crucial to market stabilization as a whole.
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