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Lenovo shoots for the stars in smartphones

By Shen Jingting | China Daily | Updated: 2013-08-13 07:24

Lenovo shoots for the stars in smartphones

In a new marketing campaign, Lenovo Group Ltd invited National Basketball Association star Kobe Bryant to Beijing this month to promote its flagship smartphone products. Wang Jing / China Daily

Lenovo shoots for the stars in smartphones

Chinese personal computer giant Lenovo Group Ltd is aiming high to become a leading player in global smartphone sales, building up its branding and expanding abroad aggressively.

Lenovo shoots for the stars in smartphones

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