NBA courts Sina Corp

Chinese basketball fans will have seamless access on multiple mobile terminals to watch National Basketball Association games after the US-based organization signed a strategic agreement with Chinese Internet giant Sina Corp to develop better services.

Sina and the NBA signed an agreement and became strategic partners on Tuesday, three years after the two parties' first alliance in 2010. According to the document, the two sides will undertake deep cooperation in terms of mobile broadcasting, community interaction and live video.

Sina said the partnership will for the first time cover all of its mobile Internet products, including sina.com, the micro-blogging tool Sina Weibo and Sina Sports application. "Sina will provide customers with cross-platform, one-stop solution watching experiences," the company said in a statement.