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Quality is king

China Daily | Updated: 2013-07-11 08:07

Insider Talk

Pan Kaixiong, vice-president of China Publishing Group Corp.

The big picture revolves around the upstream and downstream ends of the publishing industry, more simply described as content and marketing. When people focus on the format of digital books, the content is subconsciously ignored. The content created and published online should be classified into "edited" and "unedited". This is a big difference.

Quality is king

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