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Price war between e-commerce firms reignites hotter

By Shen Jingting | China Daily | Updated: 2013-06-19 07:42

Price war between e-commerce firms reignites hotter

An advertisement for Jingdong's 10th anniversary sale. The discounts have triggered an industry-wide price war with rivals undercutting each other, hoping to grab market share. Provided to China Daily

A price war has flared up again among Chinese e-commerce websites, despite government officials accusing them of "fooling consumers with promotional activities" just nine months ago.

Price war between e-commerce firms reignites hotter

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