Women, young males eye fancy car market
By Li Fangfang | China Daily | Updated: 2013-06-10 08:14
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Two Chinese visitors at an auto fair examine a gull-wing sedan. The fair was held in Nanjing, Jiangsu province, in April. A trend in recent years for Chinese drivers to be younger and to drive themselves has influenced top-class car producers' marketing and product strategies. Provided to China Daily |
Many customers are second-generation children of entrepreneurs, as Li Fangfang reports.
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