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While he will reassure the stability of the eurozone, President Francois Hollande has to convince Chinese of the attractiveness of France. This will be the message he will deliver at the economic forum held in Beijing on Thursday. Among the stated aims of the trip, the Elysee will also prominently highlight the "benefits" of France and its "competitiveness".
One of the issues of the presidential visit is to regain lost ground by French investors. From 1983 to 2011, the French market share in China eroded slightly, from 1.4 percent to 1.27 percent, while that of Germany was consolidated from 5 percent to 5.33 percent.
The revival of French exports to China is a necessity. To meet this goal, rather than relying on large contracts, France should put an emphasis on supporting medium-sized enterprises. It is recognized that France has missed the first phase of China's development. But we want to believe that it has everything to fully take part in the development of the Chinese economy in the areas of sustainable development and urban transportation.