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Virtual changing room

By Tiffany Tan ( China Daily ) Updated: 2013-04-25 05:42:13

Virtual changing room

A visitor tries on a satin gown by couture designer Guo Pei at the designer's virtual dressing room created for the China International Clothing and Accessories Fair in Beijing. Wang Jing / China Daily

The fashion industry is increasingly using 'augmented reality' to market its products. AR allows customers to try on clothes and accessories virtually, before deciding their purchase. Tiffany Tan provides the details.

Virtual changing room

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