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Less is more at the new BMW Brand Experience Centre

By Zhang Zhao | China Daily | Updated: 2013-04-20 07:44

Less is more at the new BMW Brand Experience Centre

A BMW Art Car on display at the brand experience centre near the China Art Museum at the site of the former Shanghai World Expo.

BMW recently unveiled a brand experience centre in Shanghai, part of its Future Retail program in China to improve the brand's recognition and customer relations.

Less is more at the new BMW Brand Experience Centre

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