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Talking it up online

By Lin Jing and Chen Yingqun ( China Daily ) Updated: 2013-04-12 07:10:52

Talking it up online

Talking it up online

Social networking gives firms a growing presence in rising Chinese market, Lin Jing and Chen Yingqun report in Beijing.

Given the wide disparity in their lines of business, it's not often that Mercedes-Benz, Starbucks and Nokia share the same marketing platform. However, in China, these companies share a common goal: becoming a key influence in the "virtual town square".

In this case, the virtual town square is the micro blog, a platform that is now an integral part of China growth strategies for global companies.

Talking it up online

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