Weichai hopes new Ferrari deal will keep it in poll position
By Wang Zhenghua in Shanghai | China Daily | Updated: 2013-04-12 07:32
Weichai Power, a major sponsor of the Ferrari Formula One racing team, is to strengthen its partnership with the Italian supercar maker, after signing a strategic alliance with it on technology development, brand promotion and market exploration over the next four years.
One of China's leading manufacturers of power-train system and heavy-duty vehicles, Weichai reached a sponsorship agreement in late January for an undisclosed amount with Scuderia Ferrari, the racing team division of Ferrari.
The agreement will expire at the end of the 2016 sporting season.
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