Brand Special: CHN-BRAND publishes 2013 C-BPI research results

The Chinese mainland accounted for the bulk of brands listed on the latest China Brand Power Index for 2013.

Recently released by the China Brand Research Center and funded by the Ministry of Industry and Information Technology, the survey found 66 percent of the top brands out of the 170 surveyed sectors were local companies including some from Hong Kong, Macao and Taiwan, while the rest brands were from foreign countries.

In preparation for its third annual survey, the center independently researched the attitudes of Chinese consumers toward products they own or have used.