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Famous face to help regain face

Updated: 2013-02-22 07:11
By Sun Xiaochen ( China Daily)

Beckham will become ambassador for CSL as soccer recovers from scandals

David Beckham is coming to promote the Chinese Super League, but how far his "ambassadorship" role will go toward helping cure Chinese soccer's damaged image abroad remains to be seen.

Although the Chinese Football Association hasn't made the official announcement, Beckham's highly-anticipated China tour, in which he will be appointed the CSL's ambassador, was confirmed by the International Management Group.

Famous face to help regain face