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More drama in online video competition

Updated: 2013-02-18 08:02
By He Wei in Shanghai ( China Daily)

More drama in online video competition

College students producing a micro movie in East China's Jiangxi province. Eyeing the potential of the online micro movie market, Internet sites are now collaborating with third-party program makers as a way of attracting audiences and, consequently, advertisers. Xu Zheng / For China Daily

A new and different form of competition is engulfing online video companies. Instead of bidding against each other for one episode of a TV drama, Internet sites are now collaborating with third-party program makers as a way of attracting audiences and, consequently, advertisers.

More drama in online video competition

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