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Sina seeks new revenues as WeChat snaps at its heels

By Chen Limin | China Daily | Updated: 2013-02-04 07:59

Sina seeks new revenues as WeChat snaps at its heels

A man holding a Sina Weibo logo in Beijing. Weibo accounted for 16 percent of Sina's total advertising revenue, which stood at $120.6 million, in the third quarter, up from 10 percent in the second quarter, according to Charles Chao, Sina's chairman and chief executive officer. Wu Changing / For China Daily

Chinese Web portal operator Sina Corp, which runs the country's most popular micro-blogging service, is stepping up efforts to generate revenues from the service, amid investors' concerns that it is not making as much money as expected.

Sina seeks new revenues as WeChat snaps at its heels

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