NBA to launch a celebration of Spring Festival
By China Daily | China Daily | Updated: 2013-01-31 07:44
League to offer large slate of TV games in China and hold US in-arena parties
The National Basketball Association will pay tribute to its Chinese fans by hosting its largest international tribute ever with the NBA Chinese New Year Celebration from Feb 8-15 (Beijing time).
The league will usher in the Year of the Snake with a record 23 live games televised and streamed in China over eight consecutive days. Five NBA teams will host in-arena Chinese New Year-themed celebrations and two additional teams will have signage recognizing the holiday.
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