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Nestle targets health-conscious Chinese with new protein powder

By Li Woke ( China Daily ) Updated: 2013-01-22 05:44:39

Nestle targets health-conscious Chinese with new protein powder

Nestle SA's booth at a trade show in Beijing in October. The Chinese health food market has reached 105 billion yuan ($16.87 billion) in 2011, with an annual increase of 11.4 percent since 2006, according to the State Food and Drug Administration. Wu Changqing / For China Daily

Nestle SA, the world's largest food company by revenue, has expanded into the Chinese market's health food sector by introducing a protein powder believed to have great sales-growth potential.

Nestle targets health-conscious Chinese with new protein powder

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