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Putting some fizz into the wine market

Updated: 2013-01-21 07:55
By Tang Zhihao in Shanghai ( China Daily)

Putting some fizz into the wine market

An employee walks between barrels of Remy Martin Fine Champagne Cognac, laid to age in a cellar at the Remy Cointreau SA headquarters in Cognac, France. However, Champagne - a unique sparkling wine associated with luxury and power over the centuries - has yet to receive widespread recognition and acceptance by the Chinese. Provided to China Daily

When talking about Bordeaux, many Chinese people know it is the most famous luxury wine production and trading base in France. However, when talking about the Champagne region in France, many are unaware that it is the only production region for champagne in the world and its name has been legally protected to prevent other producers of fizzy wine from trading on it.

Putting some fizz into the wine market

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