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Sports brands to see sales chill continue amid lackluster winter

By Wang Zhuoqiong ( China Daily ) Updated: 2012-12-27 08:00:53

High inventories caused by quick expansion, product homogeneity, price surges and sliding purchasing power are expected to pressure international and local sports goods brands this winter.

That's on top of a dismal first half for the industry this year.

Nike Inc's sales in China - including footwear, apparel and equipment - declined 11 percent to $577 million, according to the company's second-quarter fiscal report.

Sports brands to see sales chill continue amid lackluster winter

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