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Sports brands to see sales chill continue amid lackluster winter

Updated: 2012-12-27 08:00
By Wang Zhuoqiong ( China Daily)

High inventories caused by quick expansion, product homogeneity, price surges and sliding purchasing power are expected to pressure international and local sports goods brands this winter.

That's on top of a dismal first half for the industry this year.

Nike Inc's sales in China - including footwear, apparel and equipment - declined 11 percent to $577 million, according to the company's second-quarter fiscal report.

Sports brands to see sales chill continue amid lackluster winter

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