China's media in Europe boost ties

The rising presence of Chinese media in the headquarters of the European Union in Brussels has played an important role in boosting mutual understanding, people-to-people exchanges and bilateral relations, experts said in Brussels on Tuesday.

The comments were made at a seminar on EU-China mass communication, organized by the College of Europe and Xinhua News Agency's Europe Regional Bureau.

Christina Gallach, head of the communications unit of the EU, said Brussels has already recognized the growing role of Chinese media in communicating and interpreting European news and events and bringing China stories to Europe.