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Big bucks start to flow into CBA coffers

Updated: 2012-11-23 07:50
By Sun Xiaochen ( China Daily)

The clubs' share of the CBA's financial pie is about to get much bigger.

After inking lucrative endorsement deals with 23 sponsors plus a five-year deal with marketing partner, Infront, worth 1.7 billion yuan ($273 million), according to Beijing Morning News, the CBA has become one of the richest professional leagues in China, and that's paying off for its clubs.

According to a Beijing News report, the appropriation to each club from league revenue will reach $1.6 million this season, almost 10 times the previous amount.

Big bucks start to flow into CBA coffers