Big bucks start to flow into CBA coffers

The clubs' share of the CBA's financial pie is about to get much bigger.

After inking lucrative endorsement deals with 23 sponsors plus a five-year deal with marketing partner, Infront, worth 1.7 billion yuan ($273 million), according to Beijing Morning News, the CBA has become one of the richest professional leagues in China, and that's paying off for its clubs.

According to a Beijing News report, the appropriation to each club from league revenue will reach $1.6 million this season, almost 10 times the previous amount.