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China Daily Website

Promotions drive sales on Singles' Day

Updated: 2012-11-13 08:05
By Chen Limin in Hangzhou and He Wei in Shanghai ( China Daily)

Chinese online retailers' revenue figures outstrip US market's on Cyber Monday

The sales revenue a few Chinese online retailers made this Nov 11 - a date set aside in China in honor of single people - was more than double the entire amount made in the US market last year on so-called Cyber Monday, or the day following Thanksgiving weekend.

Analysts said online retailers offered various promotions for Singles' Day, which fell on Sunday this year, helping to stimulate domestic consumption.

Promotions drive sales on Singles' Day