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Delivery firms gear up for 'singles' surge

Updated: 2012-11-10 08:07
By He Wei in Shanghai ( China Daily)

Express delivery firms say they are poised to handle record levels of business, on the back of an upcoming day that has become a shopping phenomenon in China.

This Sunday, Nov 11, is Singles' Day - started on Chinese university campuses in the 1990s - when "singles" across the country try to find a partner. It has grown into a cultural event for many.

But like many modern celebration days, this one now has huge commercial value, and delivery businesses across the nation have been gearing up for a surge in orders, mainly from unattached young people, and many made online.

Delivery firms gear up for 'singles' surge

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