Google searches for profits from advertising platforms 'on the go'

The US search engine giant Google Inc has been trying to push its way into mobile advertising in China as the country expects to overtake the United States to be the world's biggest smartphone market this year.

Mobile advertising is one of the few high-key strategies announced by Google China, which, being low-key in itself, shrank its business portfolio in the country last month amid a declining market share.

The company intends to increase its footprint in the mobile advertising sector with its solutions that enable advertisements to be shown on mobile applications, Web pages, mobile search results and online videos.