Home / Youth

Armstrong's charity now faces fallout

By Agence France-Presse in Washington | China Daily | Updated: 2012-10-13 08:12

Armstrong's charity now faces fallout

The impact of doping allegations leveled at Lance Armstrong does not end on the cycling circuit. The fallout encircles Livestrong, the charity he founded after recovering from cancer.

Launched in 2003 as an online resource for cancer survivors, the charity achieved global brand recognition a year later by adopting a yellow wristband as its hallmark, a concept Armstrong jointly developed with his sponsor Nike.

The rubber bracelets quickly became a fashion accessory - more than 80 million have been sold - and spawned a wave of imitations in different colors from other charities.

Armstrong's charity now faces fallout

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349