Sony expected to challenge Apple in mobile: Analysts
Sony Mobile Communications AB will win enormous opportunities in China's smartphone market if the company always focuses on the right products, is quick to respond to market demand and is speedier in innovation, according to Sony Mobile's top officer in China.
The Chinese smartphone market is extremely "tough and intense", said Magnus Ahlqvist, president of Sony Mobile China. "The market has all the international players, as well as a number of Chinese rivals who also perform actively," Ahlqvist said in an exclusive interview with China Daily.
After the Japanese electronics giant Sony Corp bought out Ericsson AB's half of their 10-year-old venture for $1.3 billion in February, Sony Mobile has become a wholly owned subsidiary under Sony Corp and is acting as a pillar for the company's turnaround plan.