Golden Week holiday spurs car-rental frenzy

China's fledging car rental industry will get a boost over the longer-than-usual October holiday because of a new policy lifting highway tolls during major festivals.

Car rental firms are seeing their orders pile up ahead of the eight-day Golden Week holiday, with demand outstripping supply in key cities.

China Auto Rental Holdings, a car rental service with headquarters in Beijing, started accepting orders for the National Day holiday on Aug 1, and more than 60 percent of its 35,000-car fleet had been booked by the end of last week, said company spokesman Zhou Jianfeng.