Here's to owning your own wine label

Entrepreneur selling small plots to those who want to produce their own brand

To own a vineyard, grow some grapes and make a few bottles of wine with personally designed labels sounds exotic to people leading busy lives in bustling Chinese cities. But Spaniard Jose Manuel Ortega, owner of the O Fournier winery, located in the Uco Valley area of Argentina's winemaking region Mendoza, is trying to make it possible.

At an altitude of 1,100 meters above sea level, the winery is selling plots from one hectare to three hectares each at a price of $150,000 a hectare to wine lovers interested in investing in their own vineyards. The current package offers a total of 140 hectares, planted with Malbec and other varietals. It allows for a maximum of 85 buyers.