Forum explores increasing digitalization of book market

Amazon.com official speaks at annual publishing event in Beijing

The world's top publishers and publishing industry watchers gathered in Beijing on Tuesday to discuss the digitalization of books, a major trend inside and outside China.

Amazon.com Inc's Vice-President Jon P. Fine was one of the speakers at the Beijing International Publishing Forum for the second time. He said he returned because of China's market potential and the country's importance in the company's global strategy.