Rise in reading

Three key programs to promote Chinese publications in the world:

China Book International (CBI)

CBI dates back to China-France Culture Year in 2004, when China took part in the Paris Book Fair as guest of honor. The 73 kinds of Chinese books, translated and released by French publishers, with subsidies from the Chinese government, were well received. More than one third were sold during the one-week book fair. It was the first time that French publishers translated Chinese books on such a large scale and sold them through mainstream distribution channels. In the latter half of 2004, the State Council Information Office and the General Administration of Press and Publication jointly launched China Book International, a project to subsidize the overseas publication of Chinese books. To date, CBI has supported the translation of 2,156 books in 33 languages, in 54 countries and regions.