Shaoshan after reform and opening-up

Mao Zedong's lasting charisma has not only ensured Shaoshan village, where he grew up, has prospered into a popular tourist destination, but also has led to a boom in diverse Mao-themed products.

Today, souvenir stores line the roads in Shaoshan, with their interiors and fronts decorated with the late leader's statues, pictures and badges.

Many tourists and storeowners refuse to bargain for these souvenirs as it seems disrespectful, while many of the Mao-linked products have become famous.