Mercedes-Benz plans revamp of sales structure

German premium car brand Mercedes-Benz intends to further integrate its sales organization and accelerate its expansion in China, as it strives to grab a bigger share of the country's promising luxury vehicle segment.

"We have made progress in integrating selected sales and marketing functions, and we are positively making efforts on further integration," said Klaus Maier, president and CEO of Mercedes-Benz (China) Ltd. "Our dealers and partners do appreciate our plan for further integration."

The local market performance of Mercedes-Benz over the past two years experienced challenges from operating separate sales management of its imported and locally produced vehicles, controlled respectively by Mercedes-Benz (China) Ltd and its local joint venture Beijing-Benz Automotive Co Ltd with BAIC Group.