New search engine to challenge Baidu

While the Chinese Web browser company Qihoo 360 Technology Co aims to challenge the country's biggest search engine by introducing its own search services, it is unlikely to change the field of competition, at least in the short term, analysts said.

Qihoo has decided to make the search engine it released last week its default search engine on all of its browsers, a service that used to be provided by Google. That step has been seen as being tantamount to a declaration of war against current search providers.

"It will take time for Qihoo to gain a significant market share and build up its sales channels to compete against Baidu," said Wallace Cheung, an Internet analyst at Credit Suisse, in a research note.