Chinese honeymooners sought

Along with last year's royal wedding and the Diamond Jubilee earlier this year, the Olympics has helped Britain's tourism industry gain a younger and more vibrant image.

Gradually, its past image of cultural heritage and tradition has changed to a more diverse one, allowing more celebration of love and fashion.

"Britain, which is never seen as a romantic destination, is now being presented as a honeymoon destination for the Chinese," said Patricia Yates, director of strategy and communications for VisitBritain, the UK government tourism promotion agency.