UK's initiative targets tourists from China

The British government has announced an 8-million-pound ($12.5 million) marketing campaign to attract more Chinese tourists.

Currently, around 150,000 Chinese tourists visit the UK every year, but the government would like to increase that number to 500,000 by 2015.

"Nobody should underestimate the opportunity China and its cities represent," said Britain's Culture Secretary Jeremy Hunt, who announced the initiative on Tuesday.