Childless elderly get netizens' help

An online campaign to help people who have lost their only child has prompted China's netizens to help the country's elderly.

A large number of older people in China are left in financial and social limbo after their only child dies, Deng Fei, a journalist from the magazine Phoenix Weekly, said in his micro blog on Sina Weibo, a popular micro-blogging platform, on July 30.

Deng, who has 2.26 million fans on Sina Weibo, urged netizens to contribute ideas to help people who have lost their only child and struggle with problems related to aging.